Podcasting – How To Make Money With Podcasts

By Raymond Nesa

According to the Diffusion Group, a consumer marketing research organization, the audience for podcasts is expected to grow to more than 50 million listeners by 2010. They estimate that three quarters of the people who own digital music players will be listening to podcasts. Apple seems to agree – they recently began adding podcast programs to its iTunes online store.

So how do you cash in on this podcasting trend? More specifically, where does the cash come from? There’s three ways to make money with podcasting and each has its own pluses and minuses.

• Sponsorship. Just like in the traditional and radio business, you solicit a sponsor for each podcast. The sponsor pays a fee to you for being included in your podcast – e.g. “Brought to you by Proctor and Gamble, suppliers of find personal care products.” It’s advertising for them but it requires your podcasts to have enough value and readership to make it worthwhile. A variation of the sponsorship method is to associate your podcasting with PPC third-party ads using something like Google’s Ad Sense program.
• Pay per cast. The simplest means of making money with podcasts is to charge a nominal fee for each cast – say fifty cents – or, alternatively, a subscription to your podcasting. This is a form of publishing and if there’s enough “protein” in your podcasts, people will gladly pay for it.
• Donations. Depending on your podcast content, donations can be an effective way to raise money. Generally speaking, religion, politics, charity-oriented, or grass-roots social cause content are most likely to draw donations.

Whatever method you choose, the rapid growth of podcasting is too compelling to ignore!

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